The Emotiv Story

Emotiv has existed since the early 90s, initially as Emotiv Records. Back then, Eric C. Powell and bandmates were very active within the synth scene helping less experienced artists create press kits, record demos, produce merch, and organize shows and tours – notably SynthTour ’91. Today, indie music, production, and promotion has evolved. So in 2016, Eric reactivated the label as Emotiv Media Group to express a progression of scope and accompany his return to synth music. Since then Eric has also evolved, integrating years of marketing and promotions experience into building a presence and getting music out to the world.

Everything Emotiv does is born out of a passion for synth music from an artist’s point of view. Our aim is to support outstanding synth-based music. Everything we’ve learned, all the skills and best practices, all the industry expertise we’ve gained has been from an artist’s perspective learning what works best to move our music forward. We are a label and network of artists, providing guidance and strategy for artists.

We have been working hard to expand our efforts, by integrating the previously few missing capabilities like distribution and merch management, so that we can offer a value to artists beyond the advisory role Emotiv has provided in the past. We envision a exclusive, focused roster open to a range of genres such as Synthpop, Electropop, Darksynth, and related genres.